FILMBASE Flying Display : Elevating Brand Launches to New Heights

In an era where attention is the scarcest resource, brand launches are no longer mere information presentations but visual experiences and emotional connections. How to communicate with users in more futuristic ways has become a shared challenge for major brands. Against this backdrop, the FILMBASE Flying Display, with its original “ultra-light, ultra-thin, ultra-transparent” display technology, is offering brands an entirely new form of expression.

Over the past period, Flying Display has consecutively participated in multiple brand-level flagship projects, including the launch of OPPO's new product featuring Sun Yingsha and Li-Ning's new trend-setting sports collection. From technology to trends, from consumer electronics to sports fashion, Flying Display is entering the public eye with its groundbreaking visual capabilities, allowing more and more people to witness how the boundaries of display technology are being redefined.

As the OPPO Find X9 series launched, FILMBASE's Flying Display illuminated Shenzhen's night sky for the first time. Featuring star athlete Sun Yingsha as its visual theme, it achieved massive city-wide exposure. The screen's exceptional transparency and weightless, floating display effect made the imagery appear to grow organically within the air, creating a more futuristic expression for the tech product.

At Li-Ning's new product launch event, FILMBASE's Flying Display made a larger-scale, more innovative appearance. Six Flying Display systems were deployed on-site, creating an immersive light and shadow space through multidimensional, layered combinations. Li-Ning's commitment to athletic innovation aligns perfectly with FILMBASE's dedication to pioneering transparent display technology. This synergy elevated the event beyond a mere product showcase, transforming it into a landmark case study for the industry's exploration of novel visual expression. Where creative vision meets athletic dynamism, the Flying Display provides an expansive stage for brand storytelling, endowing the launch with heightened communicative impact and cultural resonance.

As more brands choose Flying Display, what we aim to convey is not the technology itself, but the entirely new visual capability it delivers—enabling images to transcend devices and boundaries, truly entering the space. Transparent, lightweight, and large-scale, Flying Display seamlessly integrate into architecture, stages, urban landscapes, and outdoor structures. They neither obstruct the environment nor disrupt the space; instead, they co-create content with the surroundings. As the experience is redefined, brand communication undergoes a transformative upgrade.

For FILMBASE, the Flying Display has never been merely a product—it is a new narrative structure, a spatial language that allows brand values to be perceived more naturally and immersively. We aim to unlock greater expressive possibilities for brands through technology—hosting launch events in the night sky, instantly generating light-and-shadow pop-ups in cities, transforming commercial spaces into immersive content venues, and allowing product narratives to infinitely unfold in the air. From product launches to brand events, from urban public spaces to commercial settings, the Flying Display doesn't replace traditional visuals but adds a more futuristic dimension: granting brands their own “sky-based expression.”

In the future, FILMBASE will continue to explore the application of Flying Display  across more fields, including technology, sports, automotive, fashion, commercial spaces, cultural tourism, and art exhibitions, unleashing the potential of transparent display technology in broader spaces.